The Recipe for Real Estate SEO Success In 2022


Search engine optimization (SEO) is a practice that is always evolving. Search engines like Google continue to get more and more advanced and intuitive. This means SEO has to not only keep up, but stay ahead of the evolution.

Clients often ask us what our secret recipe for success is. Truthfully, it’s no secret. We aren’t Colonel Sanders and we don’t serve fried chicken. We’ll gladly share with you exactly how we help our clients generate more real estate leads through high-level SEO strategies targeted and customized for the real estate industry.

At Digital Bullet Agency, we offer several real estate SEO service packages. You can check out our Services page for a full breakdown of each plan. Today, we’d like to highlight some of the key ingredients within our not-so-secret recipe. This will give you a better understanding of our services and techniques.

real estate seo


We Continuously Research The Top Keywords For Real Estate SEO

Keyword Research

This is one of the most important steps of search engine optimization. You have to analyze the market and understand what people are searching for. There are some common keywords that apply for almost all real estate agents and brokers (“buying a home,” “selling my house,” etc.). Then, there are more targeted keywords and phrases that may focus on local markets, neighborhoods and types of properties. The more targeted you are with your SEO, the more impactful your campaign will be. There’s a big difference between marketing to all home buyers and sellers in the world compared to marketing directly to luxury home sellers in a specific neighborhood of Beverly Hills, CA. 


Real Estate SEO Allows You To Identify and Get Ahead of Your Competition


Competition Analysis

Next, you need to analyze your competition. Understand what others in your market are doing to get business and how they are ranking. You can learn a lot from looking at the top-ranked competitors on Google. There may be similar strategies you can implement, while also doing what you can to stand apart as your own desirable brand.


Static Content Optimization

You will want all the “static” content on your website, social media and business listing platforms to be fully optimized for maximum SEO appeal. This involves keywords, tags, titles, links, images and more. This content gives you a stronger base on which to build your active SEO campaign.


Location Pages, Links and Active Content Are Vital for Real Estate SEO

Location Pages

Location pages and targeted landing pages are extremely valuable for real estate SEO. As you define your target market, you can utilize targeted content and localized strategies to attract more quality real estate leads from specific areas.


Active Content

Optimized static content is not enough to move the needle. You can have the best website in the world, but you’ll never move up the Google rankings without great active content. Blogs, guest posts, reviews, ActiveRain posts, social media posts and more will help you build your brand credibility while enhancing your organic SEO potential. 


Link Optimization

Backlinks are often underutilized or misunderstood. There is a very dedicated science to incorporating links that will drive more visitors to your page, generate more contact click-throughs and improve your overall organic search engine optimization.


We Offer Tailored Real Estate SEO Packages

Google My Business

For advanced package customers, we offer custom setup, optimization and citations built specially for Google My Business. This is a great resource that can help you generate more real estate leads when fully optimized. 


Reporting & Consultation

As we said in the beginning, real estate SEO is always evolving. Not all campaigns are the same and each one needs to be customized and dialed in to achieve the best possible lead-generation results. Through constant monitoring, reporting and progress analyses, Digital Bullet Agency is able to see how your campaign is working and then make adjustments as needed. This way, it never gets off track. We keep you in the loop and provide ongoing consultation with monthly video overviews and progress updates.


Get In Touch Today

To learn more about the recipe for real estate SEO success at Digital Bullet Agency or to schedule a consultation with one of our top SEO experts, contact us today. Let us show you how we can help take your real estate business to the next level!