For real estate agents to optimize their websites for more visibility and experience an overall boost in their business, it’s only wise to invest in SEO for real estate investors. The ultimate checklist for technical SEO for real estate will be explained to you in a bit, but before then, what is real estate SEO?

What Is Real Estate SEO?

Real estate SEO is a form of strategy you can incorporate to optimize your content and website. Real estate SEO improves your website and increases the chances of it ranking higher on search engine optimization. Incorporating real estate SEO strategies for your website involves several activities like auditing the website, optimizing content, improving website structure, keyword research, and many more.
Technical SEO for Real Estate Websites

Now that you know what real estate SEO is, let’s dive into the ultimate checklist for technical real estate SEO.

Technical SEO for Real Estate Websites Checklist

  • Page Experience

One of the first steps to take if you’re looking to boost your technical SEO is to improve your page experience because without page experience you may be unable to incorporate other SEO strategies. Page experience refers to the signals Google use to know if users have a good or bad time on your website. These signals include:

  • Core web vitals
  • Mobile-friendliness
  • Security with HTTPS
  • Intrusive Interstitial Elements
  • Check Your Website For Crawl Errors

Search engines “crawl” your web pages to know the aim of your website. Search engines scrutinize the links on your website from page to page; this is why you should have an effective internal linking strategy. You should also ensure that there are no crawl errors on your website; crawl errors could be:

  • Broken links
  • Redirect chains

The earlier you get rid of these crawl errors, the better your chances of ranking higher on search engine result pages.

  • Create a User-friendly Site Architecture

Site architecture simply means how you organize, group, and link the pages on your website together. Users can enjoy a good time on your website if you do organize your website well. A well-grouped website helps users find what they’re looking for without stress. If your website experiences more visibility, it signals to search engines that your website provides valuable and relevant content thereby increasing your position on SERPs. Below are some factors that can impact your site architecture:

  • Navigation menus
  • Categorization
  • URL structures
  • Breadcrumbs
  • Internal linking
  • Optimize Your Robots .txt File

A robot.txt file instructs search engines on which pages to crawl and rank on search engine result pages. There are some pages you won’t want search engines to bother crawling, these include:

  • Admin pages
  • Cart and checkout pages
  • Login pages
  • Resources like PDFs

Optimizing your robot.txt file allows the search to crawl only relevant pages on your website.

Technical SEO for Real Estate Websites 2

  • Create and Optimize an XML Sitemap

XML sitemaps are a blueprint of your website. It assists search engines to find, crawl and index your content. This helps improve the indexations of your website pages. To start creating your sitemap, go on to the plugin’s settings and click on “Sitemaps”. This will lead you to the page where AIOSEO can generate a sitemap for your website.


SEO may take a while before you see results, but its effects are long-lasting. As a real estate agent, SEO gives you the edge to outperform your competitors to become successful in your business. Hence, do not hesitate and invest in SEO today!