SEO For Real Estate
Many real estate companies make the mistake of hiring an SEO agency that doesn’t specialize in SEO.
They use a generic approach, which is not as effective – and may not even work.
This article will look at SEO for real estate companies and give you some tips on generating organic traffic.
SEO in a nutshell
Before we dive into the real estate-specific details, we wanted to briefly introduce how SEO works in general.
SEO is the process of optimizing your website and its content to rank in search engines for specific keywords.
At the most basic level, Big G (Google) tries to rank the most relevant and authoritative website optimized for a keyword.
The main ranking factors for SEO can be broken into 4 categories:
- Keyword research: Finding the keywords you want to rank for
- On-Page SEO Optimization: Helping Google understand what your web page is about
- Technical SEO: Ensuring there are no issues with your website
- Off-page SEO: Building links from other websites, which are similar to votes. Although not every link is equal.
If you do well in the four categories above, you’re doing well in the ranking factors; so you will have a high chance of ranking highly.
SEO For Real Estate Company: Why It’s Different
The first reason why SEO for real estate is different; it’s more competitive. An approach that works for a smaller business may not work for real estate.
Besides, as a real estate company, you must have much higher quality content or copy – because people need to trust you more. Unfortunately, most standard SEO agencies use a very link-heavy SEO approach, where the content quality suffers.
Would you trust a real estate company to help you buy or sell a home – if the content on their website would be low-quality?
Plus, with recent Google natural language processing (NLP) updates – the algorithm has become smarter in recognizing whether the author of the content has is an expert. If you outsource to low-quality writers on topics that you haven’t researched enough… Yeah, it’s not going to end well.
The SEO Strategy For a Real Estate Company
As we have already established – the content is the heart of the real estate SEO strategy.
So, let’s look at how you can start generating organic traffic using SEO. If you want to read about the process in more detail, you can check out our post on an SEO strategy for real estate.
As we focus on the content a lot, we use both landing pages and blog posts. Both of them combine to help you create content that satisfies the user intent on your searches.
As we explained earlier, it all starts with keywords.
Now, as a real estate company, some common keywords you may target are:
- Properties to rent (area)
- Properties for sale area (area)
- Real estate (area)
- Real estate company (area)
You will have to use a keyword research tool to find these opportunities in your local area. From there, you can start planning your content (see next step)
Landing /Service Pages
Your landing and service pages are ultimately where you will convert your visitors into leads – at least for the most part.
Using these pages, you can target keywords that have high commercial intent, such as:
- Sell my house (location)
- Real estate company (area)
The blog posts are where you will be sharing your high-value information. Using them, you can target informational keywords. However, their primary purpose is to showcase your expertise and act as supporting posts for your landing pages.
We use an approach that focuses on topical authority – where you write articles that are HIGHLY-related to your landing pages. So, for example, if you have a landing page for sell my house (location), you could showcase your expertise on how long it takes to sell a home, the laws for that specific state/country – and then link these posts to your landing pages.
Google and other search engines will recognize that your website is a standard real estate website and a valuable resource. So they will send you more traffic.
Technical SEO for real estate is pretty much the same as it is for any other website, ensuring no technical issues. If you would like to request a free audit from us, you can do so here. We give you actionable steps that you can take to improve your website and start generating organic traffic.
SEO For a Real Estate Company: Frequently Asked Questions
We also wanted to answer some frequently asked questions around SEO for a real estate company. If you have any others, feel free to contact us.
How do I do SEO for real estate?
To do SEO for real estate, follow these steps:
- Ensure your website is mobile-friendly
- Fix any technical SEO issues
- Research local SEO keywords
- Create optimized SEO landing pages
- Optimize your listings
- Create SEO-optimized blog posts to boost your topical relevance
- Track results
- Build links
Does SEO work for real estate?
Yes, SEO is one of the most effective ways to market your real estate company – if not the most effective. When most people are looking to buy or sell their homes, the first thing they do is head over to Google. If you can position yourself there, you’ll see HUGE results.
How much does real estate SEO cost?
For managed real estate SEO services, you will usually have to invest at least $1000 per month. If you’re in a high-competition city and want to target keywords with the highest commercial value, this will usually be higher. It always depends on the particular scenario, but $1,000 per month is a solid start.
How Long Does SEO For Real Estate Take?
You should start to see ranking improvements in around 3-months, but for big results it will take at least 6-8 months – depending on the competition. It always depends on how competitive the keywords you’re targeting are and how much content you are creating.
We hope you have enjoyed this article on SEO for a real estate company. If you would like to work with an agency specializing in helping real estate companies rank, get in touch with us. We’re happy to offer you a free consultation first to help you figure out your strategy.