SEO For Real Estate Investors: Should You Be Doing It? A Decisive Look
As a real estate investor, you want to do one thing: Find undervalued opportunities, and sell them at their real value. And today, we’ll be looking at how SEO for real estate investors is one of the most effective ways to do precisely that.
PLUS: We’ll also look at some ways to get started with SEO (i.e., what keywords to target, how to optimize content, and more .)
Why SEO For Real Estate Investors?
SEO for real estate investors is one of the most effective ways to market your business.
Not only can you find great opportunities for buyers, but the real gold comes from finding motivated sellers.
It’s no secret: Motivated sellers are one of the best opportunities for real estate investors.
SEO allows you to find motivated sellers at the “bottom of the funnel” when they are ready to sell their house.
The way we know this is because they are researching how to sell their house – using Google.
And by positioning yourself right there gives you the edge over your competitors who are desperately searching for them.
SEO enables your brand to become an authority in the local real estate market. This will benefit you hugely, as you will enjoy more referrals and find it easier to rank for local real estate search terms.
As you can imagine, this will ultimately lead to more business for you.
Example Keywords You Could Target
Some example keywords that you could target as a real estate investor include:
- We buy houses (location)
- Sell my house (+location)
- Sell my house fast (+location)
- Sell my house for cash (+location)
We’ll also have an article coming that will explain these keywords in more detail, so make sure to keep an eye out for that.
SEO For Real Estate Investors: How To Target The Keywords Using The Bullseye Strategy
You can target the keywords mentioned using static pages and blog posts.
Your pages (for example, We buy houses + location) can act as a lead-generation tool, whereas your blog posts will be where you provide actionable value to your visitors. So it’s vital to give value to them, making them much more likely to choose you over your boring competitors.
How To Provide Value In Your Blog Posts
Your blog posts will show Google and your visitors that you’re the real deal – essentially building trust.
So, how do you do this?
By sharing some of your knowledge such as:
- Information for divorced couples selling homes
- How much value a house loses if it has X type of damage
- Detailed guidance on the selling process when not going through a real estate agent
You get the point… Anything that would provide value to your visitors and prove your expertise.
The key here is to link these posts back to your pages, which essentially boosts the authority of your landing pages – helping them rank higher.
All of this while helping your visitors — so it’s a win-win.
How To Optimize Your Pages & Blog Posts
To optimize your pages & blog posts:
- Include the main keyword in the Title tag & URL
- Include the main keyword in at least one alt tag
- Use internal links to boost topical authority & relevance
- Use the primary & secondary keywords in your body text & headings
- Match your blog posts & pages to the intent of the user
SEO For Real Estate Investors – The 5-step Strategy For Results
To help you get a better idea of applying this strategy, we wanted to walk you through the process step-by-step. Keep in mind what we explained below is an outline of our process that gets results for our clients.
1. Fix All Your Technical SEO Issues
The first step would be to ensure that there are no technical issues with your site, such as:
- Missing SSL certificate
- Slow loading speed
- Indexing/Crawl issues
- Broken links
These issues can stop Google from understanding what is on your page or hurt your user experience. We offer free website audits, so feel free to request one.
2. Build Your Landing Pages
Once you have fixed your issues, it’s time to start building out your content.
While you can continuously build out your pages, we recommend starting with them instead of your blog posts. This will help you build out your internal page linking structure – and it also makes sense because we use your blog posts to link to your pages.
Again, here you want to use the optimization process that we explained earlier.
3. Build Out Your Authoritative Blog Posts
Next, you should start working on your blog posts that link to your landing pages. The landing pages should focus on high transactional intent keywords (like Sell my house + location), whereas the blog posts are more informational and link to them.
Again, this improves your landing pages’ topical authority and relevance, which helps them rank higher.
4. Track Results
Next, you’ll want to track the results of your campaign.
While you can use Google Search Console & Analytics to get some decent info on your performance & user behavior – we recommend using a dedicated rank tracker if you are doing this yourself. But if you work with us, we do provide this for all our clients.
Of course, you should be doing this continue to make changes based on your performance. However, our biggest tip is to focus on the pages that are nearly on page 1 (i.e., 2-3), as making improvements to these should shoot your traffic up more.
And by improvements, we’re talking backlinks, optimization, or additional internal links.
Although you can start this during the previous steps, the final piece of the puzzle is building external links. You might get these naturally anyway, but it would also help if you go out and get these from relevant blogs – especially ones in your local area, if you can.
Some more accessible high-authority links you can get from blogs and other websites by reaching out to them.
Some of the links you can build are:
- Guest Posts
- Links from news websites
We hope you have enjoyed this guide on SEO for real estate investors. If you would like further assistance from us, make sure to request a free website audit or consultation here.
We have helped dozens of real estate investors and businesses around the world scale using SEO. So if that’s something you’re interested in, we recommend getting in touch with us.