Real Estate SEO Strategy: Digital Bullet Reveals Their Excellent Traffic Secrets
Coming up with a profitable real estate SEO strategy can be difficult. On the one hand, it’s so technical, but getting it right could mean an automated stream of BOILING-HOT leads, so the benefits for your business would be huge.
This article will look at the ultimate real estate SEO strategy to build your organic traffic up and start generating leads.
Real Estate SEO Strategy: A Complete Breakdown of a Winning Process
Here are the steps of the real estate SEO strategy that we’ll cover:
- Local SEO
- Keyword research
- Technical SEO
All of these are crucial steps of the process and will help you get organic rankings. Next, let’s look at how you can optimize them to start ranking organically.
#1 Keyword Research
Keyword research is simply the process of finding the keywords that you want to rank for. Once you know the keywords, you’ll be able to optimize your GMB and website content for them and ultimately rank for them.
Common real estate SEO keywords include:
- (area) real estate firm
- Rent property (area)
- Buy property (area)
- Sell property (area)
- Sell my house fast
- Sell my home for cash
You can find these tools using industry-standard tools like Ahrefs or SEMrush, which both also let you group keywords into lists.
Some of the key metrics you’ll want to look out for include:
Search Volume: This metric refers to how many people are typing in the keyword per month.
Cost per click (CPC): This is how much an advertiser would have to pay if they would use Google ads for advertising on this keyword. This is a good indicator of the commercial value.
Difficulty: Usually, most tools show this in a percentage, as an estimate.
It’s also crucial to keep in mind that these are just ESTIMATES – especially the keyword difficulty suggestion. When we work with our clients, we usually check the quality of backlinks manually to get a better idea of what it takes to rank.
Again, you can do this by using your preferred keyword research tool and then also plan them from there.
#2 Local SEO
Local SEO mainly refers to optimizing your Google My Business (GMB) profile.
In case you are unsure what that is, it looks like this:
And it’s usually what will pop up when the user types in something along the lines of “real estate firm near me.”
If you own a real estate firm, you must register and optimize this for local searches.
To optimize it, we recommend:
- Verifying it
- Filling out every section
- Including keywords
- Have service pages for the locations you serve on your website
- Choosing a category
- Adding your website and contact information
- Adding images
- Let customers message you
- Asking your existing customers to leave reviews
Google must understand your listing so that it can recommend it to users who are close to you. So go ahead, register your GMB and optimize it.
Once you have the keywords you want to rank for and have optimized your GMB – the key part we haven’t done yet is your website’s content.
Here, it’s crucial to satisfy the user intent behind the search, and depending on what it is, we’ll use a different page for it.
So, what is User intent?
As the name suggests, user intent is what the user behind the search is trying to achieve. So, for example, if they want to look for information, we use blog posts to give them the info they’re looking for.
On the other hand, if they have commercial intent, we use a landing page to convert them as a lead to help them satisfy that commercial intent later on.
Commercial intent keyword example: Buy 3-bed property (location)
Informational intent keyword example: What is the procedure for buying a house in California?
Blog Posts (Informational Intent)
Wherever a visitor wants to learn about a topic and not yet take action, the keyword is likely informational. This means we’ll be using a blog post to rank for it and guide users with the information they need.
The key here is to have internal links to your commercial pages or even embed your lead gen forms. In fact, having links to your commercial pages will help you build their authority, so it’s pretty important.
By showing that you are happy to give the user some information about the buying & selling process, you show both Google and your visitors that you’re trustworthy.
Landing Pages (Commercial Intent)
Our landing pages are what we’ll use for the commercial intent keywords. Here, the user has clearly expressed that they are looking to buy, sell or rent a home. But, of course, satisfying this intent is not as easy as putting in an order on Amazon. So, we need to give them some information on working with us, and the options to get in further talks… i.e., through a form, or some contact information.
Your landing page will usually be short and less informational. Instead, it will have some more information about how you can help your clients, maybe some testimonials and a little about your company.
But they still need to be SEO-optimized as well.
4. Technical SEO
Technical SEO is the process of ensuring that there are no technical issues with your website. This is important because they can harm the user experience or stop Google from understanding/indexing your site.
Common technical SEO issues include:
- No SSL certificate
- Incorrect crawling/indexing
- Duplicate content
- Slow website speed
- Pages not mobile-friendly
The last two, I wanted to discuss in more detail, as they’re the big ones. For the rest, you can request a free website audit from us if you like.
According to Hitwise, nearly 60% of all searches come from mobile devices. And we’d like to assume that the real estate industry is no different, so your website must be optimized for mobile phones.
So, we suggest that you ensure your website looks right on all devices. Yes, that means you should test your website on different browsers, devices, and operating systems too. If there is anything wrong, you should try to fix it or ask your web designer.
Besides, you also want to make sure that you are using at least a 16px font size.
You can check your page speed using:
- Google pagespeed insights
From there, the tools will give you suggestions on what is slowing your site down. For example, it may be large image sizes, unnecessary redirects, or whatever the case may be. While these sound pretty technical, you can Google how to fix them all and find some clear tutorials.
Or, you can also get in touch with us if you would like to work with a managed agency.
When it comes to real estate link building, there are endless opportunities out there. You may be able to get some naturally, but you could also guest post on major local sites or business sites, get added to your local directories, and build outreach links to your high-value blog posts.
There are also some real estate-specific news websites like Realtrends.com, which you could outreach too.
We hope you have enjoyed this article on our real estate SEO strategy. If you would like to work with a real estate SEO company, we would love to offer you a FREE consultation to discuss how to get your website ranking organically.