10 Great Ways to Optimize Your Real Estate Website Content


When you have a website for your real estate, you have to optimize your real estate website content for better SEO results. This is the core of organic search engine optimization. Real estate is a specialized industry, so it takes a targeted approach to improve your real estate website content and rise up the search rankings on Google and other search engines. 

optimize real estate website content

Here Are 10 Tips For How To Optimize Your Real Estate Website Content Based On Proven Organic SEO Strategies:


  • Keyword Research

Keyword research is one of the most obvious steps of search engine optimization, but it is often overlooked or simply not done well enough. It’s important to do the research and make it as targeted as possible. Understand what home buyers and sellers are searching for and define your own target market. The keywords should be localized and specific based on the types of clients and/or properties you want to attract for your real estate business. 


  • Short-Tail vs. Long-Tail Keywords

Understand the difference between short-tail keywords and long-tail key phrases. You will find it more difficult to rank on general searches for short-tail keywords like “real estate” or “Realtor.” And to be honest, that’s not what a lot of people are looking for anyway. They may be searching for a “farm house for sale in Raleigh, NC.” Again, it goes back to being as localized and target-market specific as possible with your keyword research and implementation. Long-tail key phrases can help you rank higher on these kinds of high-intent searches.


  • On-Page Elements

All of your on-page real estate website content should be optimized and up-to-date. Tags, titles and descriptions will use specific city/neighborhood names. Schema markup can be utilized to make your site more search engine friendly. Listings should also be optimized for better SEO potential.


  • Think Locally

You aren’t aiming to attract every home buyer and seller from all over the world. You are a local business with a specific target market that is defined by geography, demography and other factors. Make sure your content, keywords and SEO elements are locally driven to produce better search engine results in your market.


  • Engaging Headlines

Headlines are what pull the readers in to read your real estate website content. From your static site pages to your blog articles and direct response landing pages/ads, you have to create engaging headlines. It doesn’t always matter if your page ranks #1 on Google. If the title isn’t compelling, the user may continue to scroll down and look at other sites before yours.


  • Multi-Media Approach

Use visual elements (photos, charts, graphs, etc.) to spice up your content and break up long sections of copy. Also, consider producing more videos. Videos are great for SEO and users will be drawn to watch videos much easier than getting them to read a page full of written content. Videos can be optimized for real estate SEO and will be a great opportunity to drive traffic to your site. In addition, they help establish your credibility and make people want to work with you as a local real estate expert.


  • Image Optimization

Videos and images used on your site can and should be optimized with appropriate tags, titles, descriptions and captions. As mentioned above, they should be incorporated strategically to engage the site visitor and make your pages more visually pleasing. The right combination of well-written copy and well-placed imagery can boost SEO greatly.


  • Mobile-Friendly

If your site is not mobile-friendly, it’s time for a new website. Today’s content must be consumable on mobile devices like tablets and smartphones. Those are used more often than desktop computers for online searches and consumer research. Make your site mobile-friendly and continue to update it periodically as mobile settings and features keep evolving across all platforms.


  • Site Speed

Google doesn’t like slow websites and neither do home buyers and sellers. Optimize your site’s load speeds and don’t let a slow page hinder your real estate SEO potential. Nobody is going to stick around if your site takes more than a few seconds to load. If they don’t stick around, they aren’t going to be contacting you for your services!


  • Links

Backlinks are great for SEO. You should be utilizing links to and from your site, as well as integrated with your social media platforms and online business directories. There are many do’s and don’ts when it comes to incorporating links into your site content, so it is important to do it right or work with a real estate SEO specialist.


Bonus Tip: Quality AND Quantity

It should go without saying that the quality of your content is extremely important to your overall SEO appeal. Your content should be well-written with proper grammar and punctuation. Proofread everything before posting. Poor writing makes you look bad in the eyes of potential clients and also works against you in the search engine rankings. Quantity of content is also crucial. You’ll want to produce plenty of content and keep posting new content regularly. This is why blogs and active social media accounts are so beneficial for real estate SEO. Fresh content that is well-written, relevant to key search topics and engaging for readers will benefit you on so many levels.


Let Us Help You Optimize Your Real Estate Website Content

For help with your real estate SEO campaign, contact Digital Bullet Agency today. We are specialists in search engine optimization strategies for real estate agents and brokerages. We can take your business to the next level with a targeted SEO plan.