In this digital age, people turn to search engines first whenever they need access to any information regarding any matter. They’re always on their phones which makes it easy to access search engines.

What this means for a real estate agent is that your target audience is already searching for you, you just need to figure out ways to stand out from the crowd. There are several ways to do that, but one major way is to use the right real estate keywords so you can outperform your competitors and help your ideal client find you. The use of keywords is one of the most effective forms of SEO for real estate investors. 

How To Find Real Estate Keywords For SEO

In this article, you’ll learn how to find real estate keywords for SEO, how to use keywords to improve your website ranking and grow your business,

What are real estate keywords?

Real estate keywords are those words that your ideal clients search for online. As a real estate agent, you must know these keywords and incorporate them rightly into your content if you want to rank high when there’s a search for a real estate agent.

There are dozens of real estate keywords but below are some common examples of real estate keywords out there:

  • Top Realtor for buying a new home
  • Short selling your home
  • For sale by owner
  • Why use a realtor
  • Property sale by owner
  • For sale by owner listings
  • Top real estate agents in ___
  • Selling a home
  • Sell a home fast
  • The fastest way to sell a home in ___

How to find new real estate keyword opportunities

There are more real estate keywords you can use when creating content, but how do you find them?

  • Use SEO tools to find more keywords

SEO tools are very important when looking for new real estate keywords. Here are some SEO tools to help you in your quest:

  • Ahrefs
  • Moz
  • Semrushl

To do keyword research, sign up for these tools and you’ll get fat at such as search volume and keyword difficulty and you’ll get help to narrow your research based on location and language.

  • Use Google for research

When you type in some real estate-related keywords into Google, the search engine will bring suggestions even as you type. You can also get more keywords from the “people ask” section.

  • Use social media to identify hyperlocal keywords

You can leverage social media platforms like Twitter, Instagram, and Facebook and check out the hashtags that are trending. Target hyper-local keywords as it helps improve your chances of ranking in a special location.

How To Find Real Estate Keywords For SEO

What to look for in real estate keywords

Pay attention to these things when doing your keyword research:

  • Keyword search volume

This refers to the number of times a keyword gets searched over 12 months.

  • Keyword difficulty (KD)

This lets you know how difficult it’d be for your website to rank when you use a certain keyword. The higher the keyword difficulty percentage, the more difficult it’ll be to rank using such keywords. When doing your keyword research, focus on finding keywords with a reasonable search volume (at least 40) and a lower KD score(between 40%–70%).

  • Search intent

This helps you determine what type of information the user is looking for and can help you determine what keywords to use in your content and on your website pages. Most times, a user’s search intent will either be informational, commercial, or transactional.


Keyword research isn’t an easy job and to rank higher on search engines, you need to optimize the right keywords in your website pages. As a real estate agent, you shouldn’t have to worry about making keyword research especially when you can easily outsource the job to SEO experts.

If you’re looking for the best real estate SEO service that can help in generating the right keywords for your website, you can count on us at Digital Bullet. We can help you tick keyword generation off your to-do list while you focus on being the best real estate agent. With our services, you can improve your ranking on SERPs and get more traffic to your website.

Contact us today for more information about our services!