The effect of SEO in any business including real estate cannot be overemphasized. It specializes in helping businesses stay ahead of their competitors and rank high on search algorithm updates and new requirements.
The work of a real estate SEO expert is not an easy one. An SEO observes search trends and uses analytics to help real estate businesses build websites that appear high on SERPs and meet their business goals.
What are the characteristics of a successful SEO expert?
- Has complete knowledge of on-page, off-page, and technical SEO and how each affects a site’s performance.
- Understands how a search engine works
- Understand how SERPs work
- Can do SEO-focused research
- Can understand, analyze and report on SEO analytics to make data-driven recommendations
- Can use SEO tools like Ahrefs or Google Search Console
- Create SEO-focused strategies (like a keyword strategy)
In this article, you’ll learn everything you need to know on how to become an expert at SEO for real estate investors. Continue reading to learn more:
How to Become an SEO Expert
Develop your skills.
To become an SEO expert, you need to be intentional about honing your content creation and analytical skills. This involves becoming a skilled writer with a creative instinct. To achieve this, you need to start reading more; read blog posts and white papers, and research anything you can find on real estate SEO. Doing this will help you develop your skills in a short time.
Take a course and get certified.
Getting certified ensures that you have all the knowledge you need to practice SEO successfully. If you decide to take a course on SEO, choose a course that helps you build the skills to advance your SEO career. If it doesn’t align with the subjects you need help with (real estate in this case) then it’s not the best choice for you.
Understand how search engines crawl and index content
The purpose of SEO is to increase your website visibility on search engine result pages. So, it’s one thing to write well-optimized content, it’s another thing for search engines to rank them. You need to understand how search engines work so you can leverage them. Some resources you can use to learn about search engines include:
- The Ultimate Guide to Technical SEO by HubSpot
- How Search Engines Work by Moz
- How Google Search Works by Google
- Crawlability and Indexability by SEMrush
- What Are Crawl Errors? by Yoast
Gain perspective on what search engines value.
Each search engine has different algorithms for ranking websites but they all have one goal; always focus on what’s peculiar to each search engine. Many factors determine what makes a website get the best result on search engines, they include meaning, relevance, quality, usability, and context. The earlier you understand how these factors affect ranking, the more effective you’ll be at implementing SEO initiatives.
Research the field.
Aside from the initial research about SEO, it’s important to research Google’s SEO updates and changes in your niche so you’re implementing the latest optimization techniques required for search engines. SEO is always changing, so don’t get too relaxed with your current information about SEO.
The process of becoming an SEO expert can be challenging and if you’re trying to scale your real estate business, you don’t have time to learn how to become an SEO expert. What you must do to scale your real estate business is to outsource all SEO tasks to a reliable SEO company.
At Digital Bullet, we provide a wide range of SEO services for real estate businesses. We implement SEO strategies to help your website rank higher on all search engine result pages.
Contact us today to learn more about our services!