SEO is the acronym used for Search Engine Optimisation. This is the process of ranking your website in the search engines for your main keywords – in this case real estate. For example if you are a real estate agent then such keywords as real estate agent in Florida would be one of these keywords. Obviously if you are based elsewhere the area would change!
If you are a real estate investor looking for distressed sellers then keywords such as “sell your house fast” or “we buy houses” would be useful.
Local SEO is where you optimize your website for your local area – for example, Austin, Texas. You also need to set up a Google My Business (GMB) profile and ensure this is fully completed and optimized. The next step is to build citations and directory links for the GMB and also build quality links for your website. Having local area pages on your website is also highly recommended.